VAULT Festival were after a bright, attention-grabbing identity that screamed out their brand values—boldness, queerness, punk attitude, disrupting norms, and, above all, inclusivity.

Imagine a wild carnival vibe crashing into town, disrupting the ordinary. That was our starting point, but we took it up several notches, adding in playful shapes and an enormous spectrum of colours to suit all of their offerings —from comedy to late-night discos and engaging workshops.