Founded by Hatton Garden jeweller Holly Storey-Rhodes, Storey Rhodes specialises in antique, vintage, contemporary and bespoke jewellery. Unlike many traditional jewellers, the experience is intentionally personal: appointment-only, no pressure, and focused on helping people find the right piece rather than simply making a sale.

The challenge was creating an identity that reflected Holly's expertise and credibility without feeling corporate, intimidating, or overly traditional. Drawing inspiration from antique hallmarks, vintage jewellery boxes, and celestial motifs, the resulting identity balances heritage and craftsmanship with a softer, more contemporary feel.

The project included a new logo, marque, stationery, social templates, and supporting brand assets, creating a flexible identity designed to grow alongside the business as it establishes its new Hatton Garden showroom.