Podcasts live in a brutally crowded world. Somewhere between true crime, celebrity interviews, and a man explaining Roman history for three hours, Age Better with Liz Earle needed to earn its place.

Formerly The Liz Earle Wellbeing Show, the podcast was being repositioned to focus more explicitly on healthy ageing, empowering women to advocate for themselves, ask better questions, and expect better healthcare. The challenge was to create artwork that felt bold, confident, and impossible to scroll past, while avoiding the usual clichés of the wellness category.

This project included a refreshed visual identity, podcast artwork, subscriber assets, Apple Podcast promotional materials, and a flexible graphic system for social and video content. The resulting identity puts the title front and centre, helping establish Age Better as a destination in its own right while retaining the authority and recognition of the Liz Earle name.