Every pantomime designer knows the brief before the brief arrives: bigger, brighter, and absolutely no such thing as too much glitter.

For The Capitol Horsham's 2025 production of Robin Hood, the challenge was creating a campaign that could stop people in their tracks from the other side of a car park. The project included key art, print collateral, outdoor advertising, and venue branding, designed to work everywhere from lamp posts and brochure covers to building wraps and box office windows.

As with most large-scale roll-outs, I enlisted my always-excellent artworker, Jonathan, whose superpower is ensuring that everything remains impeccably print-ready, whether it's destined for a flyer or the side of a building.