Every year a mini-Edinburgh Fringe runs in Cavendish Square in London, with brilliant shows, and food trucks, all tucked away in a delightful secret garden.

An identity was required to appeal to both tourists and locals alike, to demonstrate the variety of family-friendly (and non-family friendly!) shows on offer. This was then rolled out across various collateral, from huge banners to teeny flyers.

Photos © Kate Hockenhull Photography